Is anyone else incredibly uncomfortable with the new Old Spice commercials?

I don’t find them funny, I find them downright creepy. The main premise is that Old Spice makes men smell so good that even their moms are enchanted. The mothers follow their sons around on dates, oftentimes blending into the background, as they sing about how great their sons smell. “You’ve made a sexy man right out of my son” is just one of the lines off the top of my head.

Any mothers out there think their sons smell sexy? Any mothers out there lust over their son’s newfound adulthood and subsequent better hygiene?

Let me pose it this way. If this was a father stalking his daughter on all her dates when she’s wearing the newest and hippest perfume, saying he finds her smell sexy, that would send off red flags, no?

I think they’ve taken it a step too far. Old Spice is known for its marketing campaign involving the shirtless Isaiah Mustafa doing all sorts of ridiculous things, like riding around on a horse on the beach. Why are those funny? It’s no secret that sex sells. But it’s usually women doing the selling. I think they started it off as more of a joke but they quickly learned that it works for men too.

Parents infatuated with their grown children is not funny. Just saying. And no, I will not link to an example of the commercial. That’s how much I don’t like them.

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